Born and raised in Karachi, Pakistan and after spending 21 years as a banker, Abid Merchant changed his profession in 2013 to follow his passion for art & film. He conceived Sanat Initiative in 2013 with a view to change the artistic landscape in Pakistan and has been instrumental in developing the careers of emerging visual artists from Pakistan by giving them a platform for ground-breaking projects. Under the banner of Sanat, Abid also ventured into film production with I’ll Meet You There and Wakhri (in development & selected for Open Doors at Locarno Film Festival in 2018 and for the Cinefondation’s Atelier at Cannes Film Festival in 2019). Additionally, Abid has also produced “1978” (a short which was in competition at Locarno in 2020). In Pakistan, the film industry is in its revival phase and Abid aims to bring original & meaningful stories for an audience seeking engaging content.